Weekly Edge

What assumptions are you making?

Heather Frame - Wednesday, October 09, 2019

So often breakthroughs happen when you challenge assumptions.  In business you can’t guess what your customers want…. and, if you do, your promotions will most likely fail.  You’ve got to challenge common assumptions about your business, your customers, your prospects, etc.

 Take prospects for instance.  Most business owners assume certain things about their prospects that in many cases are way off the mark.

 In our business we challenge clients to give us proof on their assumptions.

 For example, one client said that his customers wanted the cheapest price and that this was the primary motivation in buying his product.  On closer inspection we found that sure, price was important, but confidence that the product was going to work and work long term was the key driving force that led to the sale.  Imagine if we hadn’t challenged the client?  All his marketing would have been based on price.  This happens more times than you think.

 So, when was the last time you challenged your own assumptions?  Or the assumptions of those around you?

 Remember, to get a breakthrough you often have to challenge your assumptions.

Hmmm…. Habits

Heather Frame - Wednesday, October 02, 2019

Something to make you think….


"Motivation gets you going but habit gets you there." - Zig Ziglar


Hmmm….Habits…. which ones do you have that you know you should give up?  And what new ones do you know you need to create?

Three kinds of people

Marcus Everett - Wednesday, September 18, 2019

A short BUT to the point message today….  Inspired by John M. Richardson, Jr.


"When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened."
John M. Richardson, Jr.


Which group do you relate most too?  It’s never too late change if the current group you relate to isn’t getting you where you want to be.

A Japanese Folktale - The House of 1000 Mirrors

Heather Frame - Wednesday, September 11, 2019

Long ago in a small, far away village, there was a place known as the House of 1000 Mirrors.  A small, happy little dog learned of this place and decided to visit.  


When he arrived, he bounced happily up the stairs to the doorway of the house.  He looked through the doorway with his ears lifted high and his tail wagging as fast as it could.


To his great surprise, he found himself staring at 1000 other happy little dogs with their tails wagging just as fast as his.  


He smiled a great smile, and was answered with 1000 great smiles just as warm and friendly.


As he left the house, he thought to himself, "This is a wonderful place.  I will come back and visit it often."

In this same village, another little dog, who was not quite as happy as the first one, decided to visit the house.


He slowly climbed the stairs and hung his head low as he looked into the door.


When he saw the 1000 unfriendly looking dogs staring back at him, he growled at them and was horrified to see 1000 little dogs growling back at him.


As he left, he thought to himself, "That is a horrible place, and I will never go back there again."

All the faces in the world are mirrors.  What kind of reflections do you see in the faces of the people you meet?

Who Do You Trust?

Marcus Everett - Wednesday, September 04, 2019

Who do you trust?


Family members, friends, team members?  


What organizations, businesses, companies have your trust?

What level of trust do these people and groups of people have?

Would you leave your child with them?  Would you trust them to keep secret the most juicy piece of gossip?  Would you trust them to sell your largest asset?

Have they always had your trust or have they had to prove they were worthy of it?

In a business sense, who trusts you?

Would your team members trust you with sensitive information?

Are you the type of person people know can be relied upon to get a job done?

Do your clients trust you (really trust you) or do they simply deal with you?


Questions to ask yourself

Heather Frame - Wednesday, August 28, 2019

The late Jim Rohn has been a major influence on us, as he has been on many thousands of others.  One of his mantras that we constantly remind ourselves of in our business and life is this….


"You must constantly ask yourself these questions:

Who am I around?

What are they doing to me?

What have they got me reading?

What have they got me saying?

Where do they have me going?

What do they have me thinking?

And most important, what do they have me becoming?

Then ask yourself the big question: Is that okay?  Your life does not get better by chance, it gets better by change." Jim Rohn

A killer question when shopping for a service provider

Heather Frame - Wednesday, August 21, 2019

Last week one of our friends was telling us about a time she was shopping for a new service provider.

Being an avid researcher she’d contacted most of the providers in the area she was looking in by phone and ruled out those who weren’t suitable so that she had 4 to interview in person.

Along with a long list of other questions, she asked one which we thought was an absolute stunner:

“Who’s the second best in your area (if you’re the best)”

We have no doubt none of the people she was “interviewing” were expecting that question and as such, she probably got very honest answers.

In fact, three of them told her the same name (that of the 4th provider she was interviewing).  What a high compliment for this one person.

You can guess who she hired right?

If you were being interviewed and someone asked you this question, what would your game plan be?

More importantly, would your competitors (when speaking honestly) list you as the next best option in their marketplace?

Walk Away or Hold ‘Em?

Heather Frame - Wednesday, August 14, 2019

Here’s a challenge for you with potentially major ramifications……  Quickly think of the 10 people you spend most of your time with and write them down in any order.

Pick a person on that list at random.

If we told you that in 12 months time you’d be exhibiting more of their personality traits, emulating their success level and experiencing the type of relationships they have, how would that make you feel?

If they’re people you would love to be becoming more like then great. If they’re not?

Well in the words of the immortal Kenny Rogers “the secret to survin’, is knowing what to throw away and knowing what to keep”…. “you’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run”.

Now – we’re not suggesting you have to “fold” on any family member, colleague or friend who isn’t living your dream life, but if there is someone in your close circle who gave you a sick feeling in the pit of your stomach when you envisaged becoming more like them.  Perhaps it is time to walk away and spend more time with those people who inspire you?

Run Forest, Run!

Heather Frame - Wednesday, August 07, 2019

It’s the simplest ideas that are often the most memorable.


Ever gone into a changing room after a “helpful” assistant has taken your clothes in there for and not for the life of you been able to figure out behind which mystery door yours lie?

A Melbourne clothing store we once went to put mirrors on the front of their doors and would get your name and write it in white board marker on the mirror when they took the clothes out back.


Ever sat at a restaurant table nearly begging the waiter to stop and get you a drink?

Bubba Gump (a Forest Gump based restaurant chain) has blue “run forest run” and red “stop forest stop” signs on each table which clearly indicate whether you need someone to stop and help you out.


So, we think that one of the best questions you could ask yourself about your business right now is: “What’s bugging people and what simple thing can I put in place to fix it?”

Copy is KING or is it?

Heather Frame - Wednesday, July 31, 2019

All the copy gurus tell us that copy is KING!


They are partly right.


What they don’t tell you is that copy is only KING when it’s backed up with the right marketing strategy.


That’s because…


The best copy in the world falls flat on its face if not backed up by the right strategy and the right implementation.


We’ve seen it time and time again with business owners who’ve spent more time focusing on writing the perfect piece (that is to get their copy just right) than thinking about the most effective marketing strategy that will get their target markets attention.


That’s why with our clients we focus on the right marketing strategy to engage their target market before we look at or even think about the copy.


How does this fit within your business?  Do you think about the strategy before the copy?