Weekly Edge

What life do you choose?

Heather Frame - Wednesday, December 26, 2018

As 2018 draws to a close here’s something to ponder

 

‘Let others lead small lives, but not you.  Let others argue over small things, but not you.  Let others cry over small hurts, but not you.  Let others leave their future in someone else's hands, but not you.’ Jim Rohn

 

Here’s to a huge 2019 ahead

Merry Christmas….. And eight gifts that do not cost a cent

Heather Frame - Wednesday, December 19, 2018

With only six sleeps to go before the big day here’s wishing you a happy and safe Christmas with your loved ones. 

 

Plus, here are 8 gift ideas that do not cost a cent

 

1.     THE GIFT OF LISTENING...
But you must REALLY listen. No interrupting, no daydreaming, no planning your response. Just listening.

 

2.     THE GIFT OF AFFECTION...
Be generous with appropriate hugs, kisses, pats on the back and holds. Let these small actions demonstrate the love you have for family and friends.

 

3.     THE GIFT OF LAUGHTER...
Clip cartoons. Share articles and funny stories. Your gift will say, "I love to laugh with you."

 

4.     THE GIFT OF A WRITTEN NOTE...
It can be a simple "Thanks for the help" note or a full sonnet. A brief, handwritten note may be remembered for a lifetime, and may even change a life.

 

5.     THE GIFT OF A COMPLIMENT...
A simple and sincere, "You look great in red," "You did a super job" or "That was a wonderful meal" can make someone's day.

 

6.     THE GIFT OF A FAVOR...
Every day, go out of your way to do something kind.

 

7.     THE GIFT OF SOLITUDE...
There are times when we want nothing better than to be left alone. Be sensitive to those times and give the gift of solitude to others.

 

8.     THE GIFT OF A CHEERFUL DISPOSITION...
The easiest way to feel good is to extend a kind word to someone, really it's not that hard to say, Hello or Thank You.

On Santa's Team

Heather Frame - Wednesday, December 12, 2018

Today we have a short story that’s sure to put a smile on your face and remind you how fortunate you really are…..  It’s called ‘On Santa’s Team’ (author unknown)

My grandma taught me everything about Christmas. I was just a kid. I remember tearing across town on my bike to visit her on the day my big sister dropped the bomb: "There is no Santa Claus," jeered my sister. "Even dummies know that!"

My grandma was not the gushy kind, never had been. I fled to her that day because I knew she would be straight with me. I knew Grandma always told the truth, and I knew that the truth always went down a whole lot easier when swallowed with one of her world-famous cinnamon buns.

Grandma was home, and the buns were still warm. Between bites, I told her everything. She was ready for me.

"No Santa Claus!" she snorted. "Ridiculous! Don't believe it. That rumour has been going around for years, and it makes me mad, plain mad. Now, put on your coat, and let's go."

"Go? Go where, Grandma?" I asked. I hadn't even finished my second cinnamon bun.

"Where" turned out to be Kerby's General Store, the one store in town that had a little bit of just about everything. As we walked through its doors, Grandma handed me ten dollars. That was a bundle in those days.

"Take this money," she said, "and buy something for someone who needs it. I'll wait for you in the car." Then she turned and walked out of Kerby's.

I was only eight years old. I'd often gone shopping with my mother, but never had I shopped for anything all by myself. The store seemed big and crowded, full of people scrambling to finish their Christmas shopping. For a few moments I just stood there, confused, clutching that ten-dollar bill, wondering what to buy, and who on earth to buy it for. I thought of everybody I knew: my family, my friends, my neighbours, the kids at school, the people who went to my church.

I was just about thought out, when I suddenly thought of Bobbie Decker. He was a kid with bad breath and messy hair, and he sat right behind me in Mrs. Pollock's grade-two class. Bobbie Decker didn't have a coat. I knew that because he never went out for recess during the winter. His mother always wrote a note, telling the teacher that he had a cough; but all we kids knew that Bobbie Decker didn't have a cough, and he didn't have a coat.

I fingered the ten-dollar bill with growing excitement. I would buy Bobbie Decker a coat. I settled on a red corduroy one that had a hood to it. It looked real warm, and he would like that. I didn't see a price tag, but ten dollars ought to buy anything. I put the coat and my ten-dollar bill on the counter and pushed them toward the lady behind it.

She looked at the coat, the money, and me. "Is this a Christmas present for someone?" she asked kindly. "Yes," I replied shyly. "It's ... for Bobbie. He's in my class, and he doesn't have a coat." The nice lady smiled at me. I didn't get any change, but she put the coat in a bag and wished me a Merry Christmas.

That evening, Grandma helped me wrap the coat in Christmas paper and ribbons, and write, "To Bobbie, From Santa Claus" on it ... Grandma said that Santa always insisted on secrecy.

Then she drove me over to Bobbie Decker's house, explaining as we went that I was now and forever officially one of Santa's helpers. Grandma parked down the street from Bobbie's house, and she and I crept noiselessly and hid in the bushes by his front walk.

Suddenly, Grandma gave me a nudge. "All right, Santa Claus," she whispered, "get going."

I took a deep breath, dashed for his front door, threw the present down on his step, pounded his doorbell twice and flew back to the safety of the bushes and Grandma. Together we waited breathlessly in the darkness for the front door to open. Finally it did, and there stood Bobbie. He looked down, looked around, picked up his present, took it inside and closed the door.

Forty years haven't dimmed the thrill of those moments spent shivering, beside my grandma, in Bobbie Decker's bushes. That night, I realized that those awful rumours about Santa Claus were just what Grandma said they were: Ridiculous!

Santa was alive and well ... AND WE WERE ON HIS TEAM!

Marketing lessons from the man in red

Heather Frame - Wednesday, December 05, 2018

Today we bring you some marketing lessons we’ve learned from Santa Claus

 

1.     Deliver on time – Would we still believe in Santa if he missed a year, or came late?

 

2.     Everyone loves a giver – Don’t be a taker.  Move the free line, and win your prospects over with your generosity.

 

3.     Hire a team of hardworking admin people to make you look good – Santa gets the glory, but the elves work hard to make it all look easy.

 

4.     Plan ahead – Santa makes a list, and checks it twice, most business owners don’t even have a list.

 

5.     Teach your clients how to treat you – Every kid knows to leave out milk and cookies, an leave carrots for the reindeer.  Do your clients know how to help you?

 

6.     Qualify hard – Do you grade your prospects and clients?  Santa even grades kids either naughty or nice!  Which of your clients have been nice? Which prospect has been naughty? You know what to do

 

7.     Leverage – Santa has a team of ‘body doubles’ who have been working the crowds at every shopping centre on the planet for the last 4 weeks (while the real Santa sips margaritas by the pool at his condo).

 

8.     Limit access – Santa’s got things set up, so you can’t get him on the mobile, or just see him whenever you want.  You’ve got to send your request to an obscure PO Box in the North Pole.  Are you too easy to get?

 

9.     Run special events – He’s the original product launch formula guy.  He builds massive anticipation, and even gets your kids counting down the sleeps til the big day.

 

10.  Costume and self-promotion – If he just wore regular clothes, he’d be no big deal.  Do you have a uniform that makes you recognisable?

 

11.  Get others to talk you up – His PR elves get everyone talking about Santa, so he never has to talk himself up.

 

12.  Build a business that gives you free time – With all the body doubles and the team of elves, Santa really only works a couple of days a year.  So he and the missus get 363 days off.

 

There are business lessons everywhere if you look for them.  Feel free to send these lessons on to your clients and prospects if you think it will help them.

 

Have an amazing Christmas