Weekly Edge

Positive or negative thinking… Which will you choose?

Heather Frame - Wednesday, March 27, 2019

Today we have short story that’s an oldie, but a goodie to share with you to illustrate the difference between positive and negative thinking

 

Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.

 

The first salesman reported back, "There is no potential here - nobody wears shoes."

 

The second salesman reported back, "There is massive potential here - nobody wears shoes."


This simple short story provides one of the best examples of how a single situation may be viewed in two quite different ways - negatively or positively.

 

We could explain this also in terms of seeing a situation's problems and disadvantages, instead of its opportunities and benefits.

 

So how do you look at things, are you a positive or a negative thinker?

Is your business growing or dying?

Marcus Everett - Wednesday, March 20, 2019

So often business owners ask us why many new businesses fail within the first 5 years.

 

It’s usually because the business owner(s) doesn’t have the following in place

1. An open mindset and willingness to accept changes that occur and adapt to those changes.

2. An interest in asking and seeking advice from people who are experts.


3. A willingness to take advantage of changes in technology, economic progress and sales processes.

4. Awareness. Business owners who succeed are aware if their profit and cashflow situation, and are ready and willing to make changes when necessary. They take immediate action in implementing changes in their business.

5. Systems. They have typically created a system that is easy and simple that can be applied in their business. And, in the presence of this system, the average business owner can focus on the growth of their businesses.

6. Culture. The successful business owner creates a good atmosphere and culture in their business. Communication between departments is well run, so the business has a solid team that works well together and is productive.

In the development of a competitive business, all six of these things are necessary to support the success of a business. Working with a "Trusted Adviser" who can assist employers, so business owners can achieve their goals, is another method.  A "Trusted Adviser" is now better known as a Business Coach.

Do you know what really works for your business?

Heather Frame - Wednesday, March 13, 2019

Testing and measuring is the most important thing you can do for your business.  Every aspect of your business, no matter if it’s a marketing campaign or the nuts and bolts of selling your products or services, must be tested and measured to ensure your business is running at it’s peak.

 

If you don’t test and measure, you’ll never know what really works and what doesn’t.

 

You’ll always be guessing and guessing in the world of business is a recipe for disaster.

 

That’s why we’re always surprised when we hear about people who use social media but fail to test and measure the effectiveness of what they do.

 

Like any marketing campaign, any work that you do in social media to grow your customer base should be tested and measured.  Many businesses just assume because they are using social media, it must be effective, but they couldn’t be more wrong.

 

One major difference between traditional marketing and social media marketing is social media marketing shouldn’t cost you a lot of money, so it is far easier to have an effective campaign. 

 

But as it turns out you might not be as focused on the return you get from social media as you would the return from a campaign of radio commercials you had to spend an arm and a leg for.

 

So, whether it’s traditional media or social media, you don’t want to waste time on campaigns that aren’t as affective as others and the only way to know what works best is by testing and measuring.

 

How do you start?

 

It’s simple. Just keep every lead you get from your social marketing campaign separate from your other leads.

 

If you have multiple pages and sites, keep each separate as well. This way you can figure out why some do better than others, instead of throwing away your time and effort on what doesn’t work.

 

It may be that the message isn’t uniform or maybe one ad or website has a better offer or better copy.

 

Whatever the answer is, without testing and measuring you’ll never know.

The Impact of Accountability

Heather Frame - Wednesday, March 06, 2019

Do you play above the line?

By that we mean, are you totally accountable for the state of your business?

The lure of freedom can be a double-edged sword in that many business owners feel they no longer have to be accountable because they’re the boss.

But it’s important to remember, if an employee makes a mistake it can be covered up, but if you make a mistake, as the owner, it can affect your livelihood and your company itself.

As a business owner, do you have a boss?

Of course you do.

Your boss is the marketplace and for that reason, your accountability is more critical than anyone in your organization.

So do you play above the line?

Do you accept responsibility for the actions of the entire team?

Do you blame others for your company’s problems?

Only you can change what is going on in your business. Blaming your team members, the government, your mother-in-law or even the economy doesn’t do you any good.

Remember, when you point a finger at someone else, there are three pointing back at you.

Accountability is what keeps people on track and moving toward their goals and is the key to growing your business.

If you want to create amazing results in your business you’ve got to take responsibility and be held accountable.

The freedom of business ownership only happens on the backend. To get there, you must put in the hard work on the front end, and that means being accountable and always playing above the line.