Weekly Edge

Copy is KING or is it?

Heather Frame - Wednesday, July 31, 2019

All the copy gurus tell us that copy is KING!

 

They are partly right.

 

What they don’t tell you is that copy is only KING when it’s backed up with the right marketing strategy.

 

That’s because…

 

The best copy in the world falls flat on its face if not backed up by the right strategy and the right implementation.

 

We’ve seen it time and time again with business owners who’ve spent more time focusing on writing the perfect piece (that is to get their copy just right) than thinking about the most effective marketing strategy that will get their target markets attention.

 

That’s why with our clients we focus on the right marketing strategy to engage their target market before we look at or even think about the copy.

 

How does this fit within your business?  Do you think about the strategy before the copy?

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