Weekly Edge

Defining your Business Through Customer Experience

Marcus Everett - Thursday, July 25, 2019

Too often business owners don’t place enough emphasis on the customer experience their business delivers.

 

If you ask any random shopper on the street to name their three favourite business’ they purchase from, the three they name will be because of the customer experience they receive.

 

So, what is customer experience?

 

It is an intangible mix of the products offered, price compared to the market, service and advice and the physical attributes of the store.

 

Does this explanation enlighten you?

 

Or are you now more confused about what customer experience is?

 

Regardless of whether you are enlightened or confused about customer experience your business will benefit enormously if you spend some time to focus on the customer experience.

 

Now its time to start planning how you are going to take customer experience to the next level.

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