Weekly Edge

Here’s a quick test for you

Heather Frame - Wednesday, January 30, 2019

Do you know what a client is worth to you in your business?

 

What we’re talking about is their lifetime value.

 

Is a client worth $100?  $500?  $1,000?  20,000? Or even more?

 

Take a moment to get a figure in mind of what a client is worth to you…

 

Once you’ve got that figure think about this question

            What would you be willing to pay to get a new client?

 

Whenever you do any marketing, like placing an ad in the paper or doing a letter box drop for example, the cost of the activity must be divided by the number of new clients it creates.  This is your cost of acquisition.

 

So, whenever you embark on a marketing campaign in your business make sure you know how much you are going to spend and test and measure the results of how many new clients you gain from each campaign.  So you know exactly how much it costs you to acquire each client.

Comments
Post has no comments.
Post a Comment




Captcha Image

Trackback Link
http://www.profitedge.com.au/BlogRetrieve.aspx?BlogID=4910&PostID=764120&A=Trackback
Trackbacks
Post has no trackbacks.