Weekly Edge

If only people knew what they wanted….

Heather Frame - Wednesday, January 04, 2017

You know, most people we meet are really struggling to know what they want, and the kicker is they complain about what they get ….


Creating a spectacular life and a great business, have to be done with intention.


It’s really hard to get where you want to go, if you don’t know where it is. Here’s a few hints to help you decide what it is you want in life.


  1. Decide what you DON”T want and list out the exact opposite.
  2. Think of what you enjoy, what excites you for both yourself and others.
  3. Look at pictures.  Magazines are best and tear out things that you think would be great, places you’d love to go or experiences you’d love to have.
  4. Make a list of everything in our life that needs upgrading or replacing.
  5. Think of people you admire and make a list of the traits or reasons why.


Knowing what you want, and being able to choose what you get is a lot simpler than most people make it.  Just aim at choosing a few things, places, events, traits, learning’s or experiences to begin with and add more, at least one more every single day.


So, to make this year the best ever you first have to decide what you want and then chase after it as fast as you can.

The power of a common goal

Heather Frame - Wednesday, May 25, 2016

If you lead a team, one of the most powerful ways to unite people is to have everyone working towards a common goal.

If people just turn up to work each day and are expected to do their best, it is not too inspiring, aside from knowing that "I did a good job today." When people are faced with a challenge, whether it be one of adversity or not, you are tapping into a sense of belonging. At the core, people want to feel they are a part of something significant and that they are seen by others as an important part of that something.

When a team has a common goal that is meaningful, it creates that significance. The key is the goal must be inspiring for the leader so when it is communicated, that inspiration and enthusiasm is carried to the team. When a goal is communicated in such a way, the feelings of the leader are transferred to the team and the effect will be people acting with a sense of purpose.

So on a scale of 1-10, how would you rate the power of your goals for your team? And on the same scale, how would you rate how well you have communicated them?
Until next week

Heather & Marcus

Goal setting is SMART business

Heather Frame - Wednesday, February 24, 2016

Goal setting is as important in personal life as it is in business.  The most common denomination in all the self-help literature and books is the importance of goal setting.  We’re told to set long-term goals, short-term goals, lifetime goals and personal goals.

The benefits of Specific, Measurable, Achievable, Results orientated, Time-framed (SMART) goals have been written about in self-help books for years.  So it follows that goal setting is obviously a powerful process.

It is about ‘eating the elephant, one bite at a time’ and of turning vision into achievable, actionable things.  It’s the common denominator of successful individuals and businesses.

Despite their obvious value, our experience with goals have shown that some are good at setting goals and sticking to them, achieving great results and others can’t keep a New Year’s resolution to stop smoking for two days in a row.

Failure to set goals can be seen as a fear of failure.  That is, the blow to our integrity when we don’t reach our goals.  When we make and keep commitments, such as setting and achieving goals, it reflects that amount of trust we have in ourselves.  We increase our confidence in ourselves to make and keep commitments to others and ourselves.  However, when we don’t achieve our goals we lose confidence in our ability to make and keep commitments and to trust ourselves.

There are many reasons why we don’t achieve our goals.  Sometimes the goals we set are unrealistic.  New Year’s resolutions are typical examples.  Suddenly, we expect to change the way we eat, or the way we exercise just because the calendar changes.  It’s like expecting a child that’s never ridden a bike to suddenly jump on and go, or to run a marathon without months of training.  These goals are based on illusion with little regard to natural growth.  You must be able to crawl before you walk.

So, how do we set and achieve goals?  Stephen Covey says it best in his book ‘7 Habits of Highly Effective People’, ‘To begin with the end in mind means to start with a clear understanding of your destination.  It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.’

An example of a SMART goal might look something like the following:


My goal is to maintain a healthy body.


So that:

I can be fit to do the things I enjoy.

I can be an example to my children in health management.

I can build my personal character strength.


Good nutrition.  I will increase my intake of fresh fruit and vegetables and decrease my intake of sugar, fats, salt and red meat.

Physical, I will exercise aerobically 3 times a week for 30 minute periods.

Focus.  I will be aware of my body and look out for any health problems.

Focusing on the smaller, short-term goals and achieving success will give you the confidence to set other goals.  So remember, set your goals based on the SMART principle to have the best chance of achieving your goals.

5 steps to begin your business plan

Heather Frame - Wednesday, October 07, 2015

We often meet business owners who have well documented business plans, many are 20+ pages long that look great and have excellent detail.  And yet their business is struggling to make ends meat.

The once beautiful plan has been shelved, forgotten about until it’s all too late for many to survive.  Please don’t let this be you.

The magic of the business plan is not the “plan” itself, but the process that the business goes through in putting it together, and then using it as a living document to guide and direct the business. 

Here are 5 key steps to begin the planning process:

1.            Know where your business is going.  Do you have a vision of what you want your business to look like in 5 years?  10 years?  It’s impossible to put together a realistic plan if you don’t have a destination in mind.

2.            Break the plan down into realistic chunks.  Rather than just do an annual plan, break it down into Quarterly Plans so that you can focus on short-term accomplishments while working towards long term goals.

3.            Assign tasks to team members.  Do not think you can do everything yourself?  Make sure you get your team involved in fulfilling the plan.

4.            Dedicate a block of time to do the plan.  Once a quarter spend an entire day away from your business putting the plan together.  This will get you away from all of your day-to-day distractions and help you focus on completing the plan.

5.            Have a Business Coach assist you.  Having an outsider’s perspective to give you ideas and guidance keeps you from developing unrealistic expectations, and going down a direction that doesn’t make sense for you and your business. 

Having a solid and realistic business plan can help you overcome the pitfalls that every business owner will encounter.  Start today, and make your future happen.

Until next week...

Heather & Marcus


Get Your New Year in Gear!

Heather Frame - Wednesday, January 15, 2014

If your reading this email right now chances are you’ve come back from a holiday, you might be feeling refreshed and relaxed.  Now you’re back in the office wondering how to kick start your business for the New Year. 

Some of your customers might still be on holiday’s and chances are your sitting around wanting to work out what’s the best way to launch the new year to give you cash and customers, and you might need a sense of direction, a plan of action to get your momentum back.  If that’s you then this email is for you.

We don’t know if you set new years resolutions or not, but did you know that the average Australian only sticks to their New Years resolution for 3 days.  Well it’s now January 15th, so chances are things are already starting to slip. 

Our business coaching practice is booming, and 2014 is shaping up to be a brilliant year.  Several of our clients are still away on holiday’s for another couple of weeks, which could be a great opportunity for you. 

We’ve looked at our diaries, and we’ve got 7 available time slots over the next couple of weeks and what we’ve decided to do is give 7  businesses the chance to have a free kick start your 2014 business coaching session.  In this fast paced 45 minute session here’s what we’ll do.

  • We’ll help you set clear goals for the first 3 and 6 months of 2014.  We’ll create a 1 page action plan with specific strategies which will take your business to the next level.  You’ll leave the session with direction, with motivation, you’ll have got your momentum back which you probably lost over the Christmas period and you’ll leave energized and inspired to take your business to the next level. 

  • You’ll need to be quick as we’ve only got 7 sessions.  The early bird gets the worm as they say.  So if you miss out, so sorry we won’t be able to do this offer again because our diaries are filling up fast just like yours will be.

Email info@profitedge.com.au to book your free ‘kick start your 2014 business coaching session’.

Here’s to a brilliant 2014 for you and us!