Weekly Edge

Get out of the Rut

Heather Frame - Wednesday, June 18, 2014

It’s easy for us to get into a rut.  When you do the same thing day in and day out, it’s easy to become blind to other ways of doing things.  You can easily become blinded to the many opportunities surrounding you every day.

That’s why it’s important to rattle your own cage every once in a while.  Challenge your own assumptions.

Take a different route to work, take a break, treat yourself to something different at least once a month.

Ask yourself why you do things in a certain way.  Is it because you’ve always done it like this?  Is there a better way?  This is why it’s important to read, go to seminars, take-up a coaching program like ours.  It gives you a different perspective so you can view your business and your life with fresh eyes.


Heather & Marcus

Feeling Overwhelmed?

Heather Frame - Wednesday, June 04, 2014

It’s too easy to get overwhelmed with all the things you need to do.  You feel anxious, highly strung and you have a constant nagging feeling in your stomach, an ever present reminder of goals yet fulfilled.

Does this sound familiar?  If so, you’re not alone.  We ALL feel like this at some stage.  The trick is to conquer your anxiety and move forward with a calm mind, that’s focused on your objectives.  Easier said than done right?  Well, here’s a quote from Robert Greene that may help…

‘Crowd out feelings of panic by focusing on simple tasks.  Visualize things

that are easy and familiar to you to divert your attention from anxiety’

To us, this means chunking it down.  Chunking the big picture down into do-able, easily manageable tasks.

Lately, we’ve had things to deal with.  And yes, for a week or so it did affect our work.  But we took our own advice, worked out a plan, and now we are busy doing what needs to be done.

Look, when you get overwhelmed, most times, nothing gets done.  As the days drag on by it only gets worse.  You beat yourself up and this only adds to the problem.

So when you’re feeling like this, chunk it all down and do one thing at a time and then the next thing and so on.  The big picture isn’t so big when you do this.  Plus you’ll soon feel a sense of pride as you move forward ever closer to your goals.


Heather & Marcus

Time to Get Pragmatic

Heather Frame - Wednesday, May 21, 2014

Okay, last week was a bit touchy feely... how you’ve got to feel and live your goals with an intense desire.  All good advice.  You’ve got to think back to a time when you wanted something real bad but you couldn’t have it.  Then attach that emotion, that feeling to your goals so you smash through any obstacles that stand in your way. 

But that was last week… this is now… and we don’t want you thinking we’ve got our heads in the clouds.  No.  This week we want to get pragmatic.  We want to talk about the money and how to get more of it by using an often overlooked concept hidden in last week’s article, which is:

We all want what we can’t have!

As a business owner it’s important to take this lesson on board.  When we can’t have a thing, we want it more… and you can easily apply this concept into your marketing.  That’s why ‘take away selling’ is so powerful.  You make your prospects hot for what you’ve got and then you tell them they can’t have it!  This makes them explode with desire.  They want your offer even more when they know they can’t have it.

Here’s how you do it with your marketing message

1.      Make the offer urgent and limited.

2.      Mark the prospect feel the pain of missing out.

3.      Come from a position of strength with plenty of take away language.

4.      Make them realize if they miss out it’s their loss, not yours.


Heather & Marcus

How Strong is Your Desire?..... And why it’s so important

Heather Frame - Wednesday, May 14, 2014

Have you ever wanted something real bad but you couldn’t have it?

You wanted it so much it hurt, and you carried a gnawing, clutching feeling in your stomach because you couldn’t have this thing you desperately craved.  It could have been a thing, like a holiday, a car or a house.  Or maybe it was a person you ached to be with but knew you could never have.

Whatever it was for you that gave you that bitter sweet pang of longing, this is the feeling, this is the overwhelming desire you must possess in order to reach your goals.  Too many want success, dream of success, wish for success, but few possess an overwhelming, all-consuming desire to achieve it.  If you lack this desire, this sense of urgency, success will be hard to achieve.

So think back.

Thank back to that special thing, or that special person you couldn’t have.  Relive that feeling, experience it emotionally in the now.

Feel it’s power.

This is the feeling you should carry with you daily.  This is the feeling you need to achieve success.

Because get this, success is not a straight line.  There will be detours, roadblocks and setbacks on your journey.  The universe will challenge you by throwing up obstacles, testing you to see if you really want what you say you do.

As Napoleon Hill put it so well, ‘Without a burning desire and a definiteness of purpose, any little bump in the road can derail your dreams.

So how much do you want it, whatever ‘it’ means to you?  Do you merely wish you had it? Or are you compulsively, deliriously manic about getting it?


Heather & Marcus

Lessons from our Anzacs

Heather Frame - Wednesday, April 23, 2014

This Friday is Anzac day… a unique and special day to us Aussies and Kiwis.  Don’t know about you, but we tend to get a bit emotional as we think back and imagine what these men and women went through. 

It took a lot of courage that’s for sure, but more than that, it took commitment, perseverance, and dogged determination.  Sadly, these qualities are in scarce supply in the twenty first century.  These are the qualities needed in business, but from what we see around us reflects a population that expects success without effort.  Business owners who are all too ready to lift the white flag of defeat without even firing a shot!

They want successful businesses but they don’t do a damn thing to succeed.

You, like us are different.  We know that we have to get busy.  Gotta hustle, get things done

Times are getting tougher for many folks, but we can’t use that as an excuse.  We can’t control the economy but we certainly can control what goes on inside our businesses.  There are many things we can do right now to bring in the money.

Think Anzac.  Think courage, determination, perseverance and the belief that you will win.  Now is not the time to be coasting with your foot off the pedal.  We need to get busy and take charge of the things we can control.


Heather & Marcus

Whose Happy New Year is it... Yours or Theirs?

Heather Frame - Wednesday, January 01, 2014

Happy New Year! Or is it?

Are you happier than last year?

Happy New Year is an expression that EVERYONE extends to others.  Almost as a courtesy. Want to try something new? Say it to yourself - and MEAN IT!!

What's your plan to be happy this year? Or are you just going back to the "goal" and "resolution" process that really hasn't worked that well over the past decade? Or should I say past two decades?

There are fundamentals to follow to make your resolutions and goals a reality. The secret to achievement is the unspoken aspects of the process. And many of those elements revolve around the word "happy."

Here are a few things to consider as you look to "put" and "be" HAPPY in your life in the New Year. These elements will give you the freedom to find internal happiness:

  • Be happy about yourself.
  • Be happy about your life.
  • Be happy about your relationships.
  • Be proud of what you're doing.
  • Love what you're doing.
  • Desire to be the BEST at what you're doing.
  • Know the purpose (your REAL WHY) behind what you're doing.

To help you get started, we are going to share some gold from Jeffrey Gitomer’s Little Gold Book of YES! Attitude. It explains the urgency of self-imposed happiness as it relates to your success. Read it and apply it to your life.

The truth is, the fact is, the reality is, there's no better time to be happy than right now.
If not now, when? After the economy gets better? You may not be able to wait that long.

Your life will always be filled with challenges, barriers, and disappointments. It's best to admit this to yourself, and decide to be happy anyway.  Alfred Souza said, "For a long, long time it had seemed to me that I was about to begin real life. But there was always some obstacle in the way, something to be gotten through first, some unfinished business, time still to be served, a debt to be paid.  Then life would begin. At last it dawned on me that these obstacles were my life."

There is no "way" to happiness.
Happiness is the way.
There is no "after" to happiness.
Happiness is now.

HERE'S THE ANSWER: Happiness is inside your head FIRST and everyplace else second. Happiness is a treasure. Your (potentially missed) opportunity is to treasure every moment that you have.

Stop waiting until you finish school, until you go back to school, until you lose ten kilos, until you gain ten kilos, until you have kids, until you quit smoking, until your kids leave the house, until you start work, until you retire, until you get married, until you get divorced, until Friday night, until Sunday morning, until you get your new car or home, until your car or home is paid off, until spring, until summer, until fall, until winter, until the first or the fifteenth, until your song comes on, until you've had a drink, until you've sobered up, until you win the lottery, or until the cows come home to decide that there is no better time than right now to be happy.

And treasure the happiness of now more because you share it with someone special enough to invest your time in.

Happiness is:

Not a sale or a commission.
Not an economy or a budget.
Not a yes or a no.
Not a game winning hit or a last second touchdown.

Happiness is a way of life that is inside you at all times. It helps you get over the tough times, and helps you celebrate the special times.

Seems pretty simple to define on paper, but real difficult to manifest when the chips are down. My experience has taught me the difference between resign and resolve. You can resign yourself to what is, and hope or wait for a better day. Or you can resolve that you are a positive person who finds the good, the positive, the happiness, the smile, and especially the opportunity in everything.

Happiness is now, not a goal or a destination.
It's not an after. It's a before.
It's an attitude - your attitude - about what was, what is, and what could be.
And it's up to you. All you have to do is: decide.

Please decide to have YOUR Happy New Year.

We are going to have ours.

On Santa's Team

Heather Frame - Wednesday, December 25, 2013

Today we have a short story that’s sure to put a smile on your face and remind you how fortunate you really are…..  It’s called ‘On Santa’s Team’ (author unknown)

My grandma taught me everything about Christmas. I was just a kid. I remember tearing across town on my bike to visit her on the day my big sister dropped the bomb: "There is no Santa Claus," jeered my sister. "Even dummies know that!"

My grandma was not the gushy kind, never had been. I fled to her that day because I knew she would be straight with me. I knew Grandma always told the truth, and I knew that the truth always went down a whole lot easier when swallowed with one of her world-famous cinnamon buns.

Grandma was home, and the buns were still warm. Between bites, I told her everything. She was ready for me.

"No Santa Claus!" she snorted. "Ridiculous! Don't believe it. That rumour has been going around for years, and it makes me mad, plain mad. Now, put on your coat, and let's go."

"Go? Go where, Grandma?" I asked. I hadn't even finished my second cinnamon bun.

"Where" turned out to be Kerby's General Store, the one store in town that had a little bit of just about everything. As we walked through its doors, Grandma handed me ten dollars. That was a bundle in those days.

"Take this money," she said, "and buy something for someone who needs it. I'll wait for you in the car." Then she turned and walked out of Kerby's.

I was only eight years old. I'd often gone shopping with my mother, but never had I shopped for anything all by myself. The store seemed big and crowded, full of people scrambling to finish their Christmas shopping. For a few moments I just stood there, confused, clutching that ten-dollar bill, wondering what to buy, and who on earth to buy it for. I thought of everybody I knew: my family, my friends, my neighbours, the kids at school, the people who went to my church.

I was just about thought out, when I suddenly thought of Bobbie Decker. He was a kid with bad breath and messy hair, and he sat right behind me in Mrs. Pollock's grade-two class. Bobbie Decker didn't have a coat. I knew that because he never went out for recess during the winter. His mother always wrote a note, telling the teacher that he had a cough; but all we kids knew that Bobbie Decker didn't have a cough, and he didn't have a coat.

I fingered the ten-dollar bill with growing excitement. I would buy Bobbie Decker a coat. I settled on a red corduroy one that had a hood to it. It looked real warm, and he would like that. I didn't see a price tag, but ten dollars ought to buy anything. I put the coat and my ten-dollar bill on the counter and pushed them toward the lady behind it.

She looked at the coat, the money, and me. "Is this a Christmas present for someone?" she asked kindly. "Yes," I replied shyly. "It's ... for Bobbie. He's in my class, and he doesn't have a coat." The nice lady smiled at me. I didn't get any change, but she put the coat in a bag and wished me a Merry Christmas.

That evening, Grandma helped me wrap the coat in Christmas paper and ribbons, and write, "To Bobbie, From Santa Claus" on it ... Grandma said that Santa always insisted on secrecy.

Then she drove me over to Bobbie Decker's house, explaining as we went that I was now and forever officially one of Santa's helpers. Grandma parked down the street from Bobbie's house, and she and I crept noiselessly and hid in the bushes by his front walk.

Suddenly, Grandma gave me a nudge. "All right, Santa Claus," she whispered, "get going."

I took a deep breath, dashed for his front door, threw the present down on his step, pounded his doorbell twice and flew back to the safety of the bushes and Grandma. Together we waited breathlessly in the darkness for the front door to open. Finally it did, and there stood Bobbie. He looked down, looked around, picked up his present, took it inside and closed the door.

Forty years haven't dimmed the thrill of those moments spent shivering, beside my grandma, in Bobbie Decker's bushes. That night, I realized that those awful rumours about Santa Claus were just what Grandma said they were: Ridiculous!

Santa was alive and well ... AND WE WERE ON HIS TEAM!


Lessons from a fly

Heather Frame - Monday, December 09, 2013

Have you ever tried to catch a fly?

They can be pesky little things to grab.

But you know how to get them…. Simply clap your hands together a few inches above the fly and – SPLAT!

One squashed fly.

And yeah, it’s messy but it does illustrate our point.  You see, flies always fly straight up when disturbed.  It’s a reflex action.  It’s conditioned.

And that got us wondering.

We humans are conditioned from an early age as well.  Conditioned to believe in getting a good job.

Told we can’t do it; to stop dreaming.

Fed lies from the beginning.

That’s why we have to continually monitor our thoughts.  Not in some crazed, constantly questioning manner, nah, nothing like that.  That would send us bonkers.

All we do is try to be aware of any negative defeating thoughts getting in our heads.  If we catch this happening, we analyze it, see if it’s empowering or disempowering – and then we move on, taking the action required.

If there is one thing we can give you today, that will have a BIG impact on you and your business, it’s this:

Constantly challenge your assumptions.

That’s where the opportunities are.

Are you living a dream or a nightmare?

Heather Frame - Thursday, October 17, 2013

We love quotes.  Their concise wisdom is very compelling.  One of our favorites comes from the famed primatologist, Jane Goodall, when she stated, ‘Most people go to bed to dream, but I woke up into a dream.’

What a great thought.  That you don’t have to settle for daydreams, but rather you can manifest your dreams and live them.

So, here’s the big question for you.  Are you waking up into a dream or a nightmare?

Our experience is that for most people, operating their business is far from the dream they imagined it would be.

The question then is why?

While most business owners begin with zest and passion, they often end up fatigued, frustrated and disillusioned.

The reason someone opens a hairdressing salon, accounting practice, speaking business, plumbing service, or remedial massage centre is because that’s what they love to do – and they’re usually really good at it.

But you also want to create a business that serves you and produces the riches you desire.  Instead, you soon learn that you need to be more than good at what you do; you need to be great at communicating what you do.

The fact is, if you’re struggling to market what you do, then NO MATTER how good you are at it, chances are your passion will become a stress filled energy draining and headache producing nightmare.

The difference between the business owner who wakes up with a sick feeling in their stomach wondering if they’ll be able to cover the bills this week, and the one who bounces out of bed filled with anticipation of what is possible, is a difference in philosophy.

One has chosen to be a doer.  They are time poor because they’re so busy trying to make ends meet that they feel forced to do everything themselves.  Plus they tell themselves no-one can do it as well as them, so they sacrifice their time just on doing what they’ve been doing, in the hope that eventually the customers will recognize their talent and come flooding in.

The other type of business owner has recognized they need to constantly work on developing their skills at communicating what they do.  They focus on being more entrepreneurial; on seeking to out source low level tasks to others so that they can keep their focus on creating a remarkable customer experience.  They recognize that time is their most precious resource and so they seek to make the most of every minute.

Here’s another quote for you to consider ‘Poor people spend their time to save money.  Rich people spend their money to save time’.

Don’t waste your life day-dreaming.  Instead, get focused on developing the areas of your business that can truly set you free to live your dreams.

Most businesses don’t work, that’s why the business owner has to.  The key to unlocking the riches in your business isn’t an issue of time; it’s a case of priorities.  When you decide to make marketing a priority in your business is when the dream can begin.