Weekly Edge

Where is that place?

Heather Frame - Wednesday, August 15, 2018

Last night we were watching a television advert promoting a gorgeous tropical looking resort. 

 

We both looked at each other and said it looked like a nice escape from the cold winter we are in the middle of.  We waited to see where it was.  No location was named.

 

We had recorded the program we were watching, so we rewound the advertisement back, still no location.

 

We then googled the address only to find out it was in Bali!

 

As gorgeous as it was, having to google it to find out the location (and instantly finding 10 other ways to book accommodation there) was probably not what the travel agency had in mind while running the advertisement.

 

It reminded us of just how easy it is to get so caught up in a concept that you miss the obvious.

 

We’ve done it ourselves, getting a few hundred brochures printed only to find out they didn’t have important information on them.

 

So, our tip today….. The next time you’re working on an important piece of marketing have fresh eyes take a look at it and give you some honest feedback before you finalise and run with the marketing piece.  

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